They use Facebook, YouTube, Twitter and many other social media to do promotion. Had a great discussion today here at the AAA conference in New York City talking a little bit about what Dells doing in the social media space starting now about where we began our journey in social media in 2006 and ending up kind of where we are right now it’s been an exciting time we were fortunate just last week to be named the number one social media brand out of the top 100 companies and I think it’s because of a couple things that we are fortunately doing right it’s about transparency and disclosure it’s about genuine listening there’s 25,000 conversations every day that mentioned Dell and we are setting up the tools and the systems to allow us to participate in as many of those conversations as possible and not just listen and engage but actually act so take what we learn from these 25,000 conversations that every day and change the way we market the way we design our products the way that we handle our tests with customer support issues we have a variety of different tools that we use radian6 is one of our great partners and it’s very interesting to see the acquisition that was that was mentioned last week sales force behind radian6 for I believe about 325 326 million dollars I think it’s a great opportunity for Salesforce I think Salesforce is recognizing that the the cut that the sales person needs to have more informed information about the customer that they’re dealing with so we love that idea in fact we’re almost trying to do the same thing using the radian6 data certainly to help us from a customer support standpoint help us from a marketing and communication standpoint but also embed social media in that listening into the fabric of the company so making sure that our sales folks can hear that information maybe we can lower the sales cycle a little bit making sure our product design groups can hear when people are talking about certain attributes of our products on how we can improve them it’s really an opportunity I think for radian6 in Salesforce and I’m gonna be excited to see how that how that deal kind of manifests itself in the next couple months and years at Dell with a number-two comer site in the world second only to amazon.com so we’re sitting on a land mine or goldmine of data it’s a land mind if we don’t use that information effectively so we’re sitting on a lot of data but quite frankly almost any company is sitting on a mound of data that they’re not taking advantage of there is such an amazing opportunity to correlate data for what people are saying in social media space in seeing if you do something that creates a conversion where that ends up we as an industry in social media and digital marketing are not doing a good job a good enough job of using all that information I’m thankful to have been at two companies that did a pretty good job of it coca-cola and now Dell so I think there’s something that we can all really learn and we all can improve on on that so I think it’s a great question there are certainly tremendous opportunities for retargeting what we’re finding is even more exciting opportunity is getting that that true conversation actually there on the product description the PD page so how do we rather than having to have somebody go over to New York times.com to read David Pogue circuits column on a new laptop or Walt Mossberg The Wall Street Journal how can we take that type of information and actually embed it on to our page and you know working with bizarre voice and other companies like that to do just that we know that on our product pages that have the ratings and reviews content where people have rated our products from one star to five star and written a review that there is such a high propensity any product rated B or four four and a half five stars that is going to be even independent if you did some a B testing that information really can inform the purchase cycle and the purchase decision so we’re working I think really hard on how to make sure that we can take advantage of those situations on a product detail page you obviously have images maybe a video description ratings and reviews what are you also pulling in chatter from the social media landscape I think the Holy Grail is being able to on those rating and reviews pages be able not only pulling information that people have gone to delcom and signed in but as people are talking about our products on Twitter as they talk about them on Facebook and forums and blogs and places like that take that information with permission that people are talking about and actually put that on our product design page good and bad and that was one of the interesting things I think Adel we recognized that even you know comments and reviews that are have a lot of constructive criticism in them can really help improve you know sales they even inform the salesperson so it’s important I mean that’s all right inform the customer so it’s as much about us making sure that information appears there but certainly finding ways to give that information that appears elsewhere we know that when someone’s thinking about a laptop decision when I’m an IT decision maker about to spend a million dollars on a server array I’m gonna be going on Google I’m gonna be going to my other blogs forums I’m gonna be asking other trusted sources about this product if we could find a way to get that information onto the page where they’re actually making the conversion in the cell that’s better for everybody we are definitely using video in my presentation I talked about the four R’s there are things that we need to do successfully in the social media space review monitoring respond responding record video and redirect which is search engine and search arjen optimization marketing record is such a tremendous opportunity for us to create content of value so creating videos from the slick product videos on the white background that you see when you go to delcom to videos from our designers and our engineers as they develop a product and not only just having that information on delcom but putting that information and the lifestream of elsewhere making sure those videos appear on delcom making sure videos and presentations that are engineers give about products are on SlideShare net again making sure that all this great information that’s being created gets to the right people in the right places what I kind of call the serendipity effect people not necessarily looking specifically for a video on this server array or this laptop or this you know email device but coming across it and then say hmmm interesting that’s going to inform my decision our redirect really comes in so there’s certainly the good old search engine optimization and search engine marketing but it’s also making sure that that information is available to to people we’re really trying to find ways of making sure and embedding videos within our Facebook wall and with our Facebook page leveraging Twitter to send out information you know I call it purposeful edutainment you know it’s entertaining content that has a purpose but it’s also got to be educational and inform we can’t just create videos for videos sake and we can’t create slick videos there’s a difference between something that’s slick and something that has a high production value we’re finding what that line is to make sure that we can create content that looks different quite frankly than the consumer who may create consumer generated media piece it needs to have the same level of authenticity and genuineness but I’d like to think that with our production capabilities and staff we can create content that’s going to be as entertaining and informative if not more well you know I like I like to say that you know though this is the brand in the hand to me this is one of our Dell Venue pros and whether it’s this device or or another one we’ve got to reach people on this on this particular device as laptops move to tablets and move to mobile devices it’s gonna be absolutely critical that we can reach people so I think the next year is gonna see some really exciting opportunities with proximity marketing with targeted marketing and other ways that people can get information where they are so if I’m a consumer and I’m inside of best by looking at laptops how can I make sure that I can get that customer some information on our products how can if I’m an IT decision maker and I’m trying to make the choice between one of our competitors and ours for a new server array how can I make sure that he or she can get the information that they need where they need it I like to say it’s reaching the right the right people at the right time in the format and on the tool or device that they have selected Best Buy is one of our retail partners and it’s certainly about working with our retail partners like Best Buy like micro warehouse like a variety of others to make sure that our customers can get the information they need about our products as well as our competitor products but we have an opportunity to with mobile devices as a customer is going through that through the aisles of their local store to get them information perhaps it’s using tools like Google Goggles and other proximity tools where we know someone’s scanning in a barcode and looking for information we have an opportunity to tell that story and I think over the next year we’re gonna see more and more tools like that come into play the secret and the challenge is going to be customers and consumers have to be willing to give up that information they have to be willing to say hey listen I’m gonna allow this device I’m gonna allow this application to know I’m here in the middle of a Best Buy so the content has to be commiserate with the value the value of the content has to be commiserate with you know the the information that you’re giving away that is the secret we as marketers have to kind of crime. The purpose of each video channel is to reach customers, connect with them, educate them, provide customer service and support, probe customer opinions and attitudes, increase influence and establish loyalty to the brand . In that time, the company has decreased its cost-per-hire 25%, and cut its search firm spending by 80%. Each year through 2030, 50% of the people empowered by our social and education initiatives will be those who identify as girls, women or underrepresented . However, the main official Twitter handle of Dell looks more alive than its Facebook account. Apart from. However, Dell has a dedicated support page on its website open to its users 24/7 for products, devices and customer service related issues. Cisco Systems gets social media. Dell is lauded as one of most successful corporate users of social networks, with reports suggesting it has earned millions of dollars via the likes of Twitter.Dan Martin speaks to Dell's small business social media expert Kara Krautter about how organisations can reap rewards using the latest online tools. Social media command centers are a concept growing in popularity with businesses large and small around the world. Karen designed and localised the Dell ANZ social media strategy, she presented at senior executive meetings on this strategy, sort sign off, and implemented extremely effectively. Found insidePeople who have been following Dell's progression in social media know that ... of the most vital aspects of our overall social media strategy.9 Highlighted ... Keep your employees (and brand) secure. Dell Social Media Services are a combination of Dell’s collective expertise accompanied with real-world feedback. Instagram is the favourite stop of social media marketers for electronics, consumer electronics and fashion brands. This Twitter handle of Dell has more than 85 followers. Democratizing forces of social media are transforming the way enterprises worldwide do business. The conversation functionality is not there on this platform. The purpose of each video channel is to reach customers, connect with them, educate them, provide customer service and support, probe customer opinions and attitudes, increase influence and establish loyalty to the brand . In 2010, Dell's SMaC team launched Social Media and Community University (SMaC U) a training and certification program open to all employees to understand Dell's social media strategy, governance, best practices and how to use social to better serve our customers. Found inside – Page 48socialmedia Dell Uses the Social Media Channel As Launch Pad for New ... “Dell launches new unit to provide social-media strategy to brands group: will ... It uses Twitter also mainly for promotions. The case also provides scope to discuss the outcome of Dell's social media initiative and how the company leveraged its social media experience to convert it into a high margin business model. It then continues with identifying industry influencers and nurturing them. Sign up to get in-depth marketing strategies, tactics, and case studies delivered right to your inbox. Dell has its second largest group of fans and followers on Linked. 3. 21st century marketing is using various new channels and mostly digital. It is good to use social media carefully because its aggressive use can sometimes spoil the user experience and leave a bad taste. Issues: » Examine Dell's social media strategy. We also can't help but beam when thought leaders like Jason Falls talk about how we're "still a great case study" in the use of social media. Found inside – Page 130Companies such as Geico, Dell, and eBay have adopted conventional one-way ... The social media has become a powerful way today to generate sustainable, ... Lead Social Media Activity and participate to Strategy definition at Country level, launches initiatives in line with Tech Support challenges, Leads Social Media Road map. Responsible for providing via phone, email, chat, online and social media, remote technical diagnostic support of desktops, laptops, peripherals (e.g. In 2008 Dell social media presence started to yield results in terms of ROI and social media has become part of the business strategy and the various business units were provided specific targets for the social media. Most technology brands have maintained an active social media presence to stay connected with their fans and followers. Steve Jobs Think Different / Crazy Ones Speech. While users can peruse products and get information about them on the website, the actual purchase of the products can only be done at the retail . Social media is the favourite of marketers because you can connect with millions without paying a dime. The computing industry is highly aggressive in terms of growth and each brand is investing heavily to grow its customer base. Dell revamped its social media strategy four years ago, and its efforts have paid off nicely in recruiting costs. However, the number of followers is still high at 12 millions. They include: Dell joins the American Red Cross to announce their partnership in lau …. Any technology company will hardly find such a large pool of customers on any other platform. Besides, Dilworth (2013) believes that new technology gives an opportunity for Dell, Inc. to be always online, and new customer service strategy should be connecting "employees through social media training seminars… to engage with customers on their social pages, based on their role" (Dilworth, 2013, p. 28). It looks like it does not use its main account actively for customer service or communications as several other brands do to engage their customers. Found inside – Page 107... Hell” was actually created through Dell's lack of response to social media, ... this newfangled “blogging” fit into their crisis communication strategy. We thought the tips sheets could be especially helpful to small businesses. Moreover, the next-gen customers were born with technology and if you want to connect with them, Facebook is likely the most suitable channel. There are more than 1.9 million followers of Dell on Linked In. At Dell, social media has been around much longer than Facebook or Twitter. They join customers' discussions, instead of just observe them. By 2030, 95% of our employees will participate in annual foundational learning on key topics such as unconscious bias, harassment, microaggression and privilege. - Fast to adopt: While its competitors watched how the new entrant to the social media scenario would perform Dell set up its strategy and used Twitter as a channel of distribution to sell their products, taking the leadership stance and approach. The high number of retweets and likes signifies both popularity and credibility. Dell tries to do it the hard way, through its 3,000 social media-trained staffers. Found inside – Page 915provide support in the management of the social media presence of a company. ... In June 2005, before Dell had a social media communication strategy, ... Found inside – Page xvKonstanze Alex-Brown, PhD, leads Dell's Corporate Social Influencer Relations and Social Media communications strategy. Konnie also managed executive, ... What's up? In this role, my global responsibility is to implement public and large enterprise marketing strategies for Dell.com, social media, communities, and Dell's Premier portal. YouTube is for sharing. According to Dell, the data, digital relationships, and resulting analysis inherent in social media and social networks interactions provide a lasting resource for businesses and their customers. while it is the social network for multimedia sharing and mainly images and videos, it has several attractive features that make it highly suitable for marketing and promotions. However, Dell is using its sharing functionality well but not the conversations functionality. Dell have recently expanded their programme even further by launching their Social Media Listening Command Centre, a social media hub focused purely on listening, engaging and responding to all-things-Dell in more than 11 languages and the Social Outreach Services (SOS) team has grown from 10 to 70 people over the past 2 years.. Dell's Radian6 monitoring and management tools record an . Found insideHe has been integral to Dell's social media efforts since 2006 when the company began ... strategy. Social media offers Dell more opportunities to listen, ... Starbucks Marketing Strategy — It's Genius! Found insideSocial media analytics is focused on understanding and managing specific attributes of the ... Consider the social business framework now in place at Dell. Dell has an interesting strategy on social networks like Facebook, Twitter, and Instagram.

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