TOS 7. When these product lines get together are known as the product mix of the company. The retailer’s focus has to be on getting the operation of his store right, which is itself a stupendous task. Text is available under the Creative Commons Attribution/Share-Alike License; additional terms may apply. For example, 100 cases of canned corn which arrive by truck on pallets, is delivered by jack directly to the store aisle without being touched by an employee of H.E.B. Creative Commons Attribution/Share-Alike License; Having a small width; not wide; slim; slender; having opposite edges or sides that are close, especially by comparison to length or depth. call its approach to lifestyle marketing in the grocery industry? narrow and shallow. Romanesque architecture. All the stores mentioned above charge list prices from their customers. ... purchasing, sample approval, sales, service, and workflow tracking. However, some parties within the channel may carry greater weight than others. The real challenge begins after defining the store’s product assortment, and that is to develop a product differentiation strategy. Found inside – Page 11... Example Depth of assortment Width of assortment Department store Deep Wide Harrods Debenhams Marks & Spencer Bhs Variety store Shallow Wide Deep Narrow ... The term ‘narrow and deep’ was originally applied to a retailing strategy where stores sold a few types of items across a wide variety of brands. The company may have one or several product lines, and each product line may have several products. The first Joe V’s open in May 2010 in Northwest Houston. Narrow is a synonym of shallow. Companies carry out market research to know customer attitude towards their products but the customers’ real intents are displayed only during the process of buying in retail stores. A vehicle manufa… A retailer’s prime affinity and loyalty is towards the customers of his store, and not to the companies whose goods he sells. Found inside – Page 71In this scenario there are four possibilities that emerge: A Narrow Variety and a Shallow Assortment In this case the retailer typically stocks limited ... iStock/Thinkstock. In grocery, shopping area and assortment are aligned, from a wide and deep assortment in large stores, to narrow, shallow assortment in convenience stores. This approach is different from the traditional grocery chains that use the same store design and layout in almost all their stores. call its approach to lifestyle marketing in the grocery industry as “different faces for different places”. These huge retail formats have many single brand stores in many of the product categories. Without creating a profile of your target market, you can’t make decisions about service, advertisement, product Consequently, late in this stage, both market share and profitability tend to approach their maximum level. Found inside... defined by traits that refer to, for example, artistic, insightful, intelligent, commonplace (reversed), narrow interests (reversed), shallow ... A retailer is required to have both marketing and operational skills. A marketing channel is a useful tool for management. Found inside... Service Product Assortment Price Gross Margin Department store Moderately ... to high Moderately high Specialty store High Narrow Moderate to high High ... Some of these products, like grocery items, vegetables and fruits, have to be bought frequently as they would be spoiled if they were stored for a long time. • Three different approaches to stock depth and breadth are (A) broad and shallow, (B) narrow and deep, and (C) moderate breadth and depth. In this situation, the wholesaler can exert power since the small retailers are often not in the position to purchase product cost-effectively and in as much variety as what is offered by the wholesaler. As adjectives the difference between narrow and shallow is that narrow is having a small width; not wide; slim; slender; having opposite edges or sides that are close, especially by comparison to length or depth while shallow is having little depth; significantly less deep than wide. This means that, retailers or wholesalers often pay part of local advertising costs or implement special store display to stimulate sales. Central Market deliberately limits floor space allocated to packaged products, allowing more space for fresh produce, meat and seafood, bulk products, and chef-prepared items. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Aiming to compete on price on many items, a lot of time and labour are saved by putting merchandise on the aisle on the pallet they were shipped on. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. However, when analysing retail firms it is very difficult to obtain information regarding this variable. These traditional grocery chains sell almost identical items in every store as well. (pg 410). Retail store types pass through stages of growth and decline that can be described as the _____. In the retail industry, product breadth refers to the scope and variety of products that a store offers. Before turning to the product mix decisions, we first have to know what the product mix actually is. He has to remember that he sells the manufacturer’s products and it is the manufacturer’s duty to make the right products for the customers. One of the hottest marketing strategies to ensure success in the highly competitive grocery industry is to incorporate local lifestyles in the decisions for store location and designing of the store itself. Components of Assortment Strategies. Found insideLegal reasoning is frequently shallow and so incompletely theorized in that sense. Second, minimalists want to proceed in a way that is narrow rather than ... lar assortment of products it offers to meet its market’s needs. 2. The choice of the brands offered conveys the depth of the category, image of the store and reflects the intended target market. For example, the rapid growth of Starbuck’s cafes encourages other “gourmet” coffeehouses to enter the market and capture the growing interest in deeper assortments of coffee beverages and casual “lifestyle” eateries. 3. The purchases will probably influence the retailer, and the retailer will influence the wholesaler. This is an example of _____ conflict. There is no consensus for the beginning date of the Romanesque style, with proposals ranging from the 6th to the 11th century, this later date being the most commonly held. If the number of product categories is large, chances are that the range in each one of them would be smaller because of space constraints or else it may become too unwieldy. Our academic experts are ready and waiting to assist with any writing project you may have. Concerned mainly with superficial matters. The retailer’s product assortment must match the target markets shopping expectations. Found insideThese small units tendtobe either boutique-type stores with a deep assortment of a narrow range ofitems or convenience-type storeswhich have a shallow ... This is an example of “horizontal” conflict. For instance, they may demand better financial terms (e.g., will only buy if prices are lowered, will only sell if price is higher) or demand other members perform certain tasks (e.g., do more marketing to customers, perform more product services). The argument could be made that, because it is a mobile site this means that navigation is going to be intrinsicly harder, and therefore a more shallow navigation structure is preferable because that makes it harder for the user to get lost in the site structure - they would … Explain the difference between a push and a pull strategy in marketing. Found inside – Page 128... deep or shallow, wide or narrow, well or poorly marked • Assorted ... Italian frogmen, for example, surreptitiously planted limpet mines that put two ... The variety available in this store format is unparalleled and is the competitive criteria among these stores. Examples in Revitalizing Downtowns Consider many of the small, single owner stores in local downtowns, such as Haddonfield, Collingswood, Haddon Heights, Woodbury, Red Bank, and many others. Industry being over expanded, competitive retailers starting a new retail format, or more efficient retailers consolidating the industry. For example, a supermarket may offer product lines ranging from food items to cosmetics and over-the-counter medical supplies. 5. This type of assortment strategy can result in a retailer having both a narrow variety and a shallow assortment of products. The depth of assortment is limited because only one manufacturer's products for a particular line are carried, and the breadth or variety is potentially narrowed if the manufacturer does not make many different products. 6 Product mix contains product items and product lines. For example: Apple orchard: Apple orchard =>Transport => Processing factory => Packaging => > Final product to be sold => Apple pie eaten. Decline – Sooner or later a major loss of market share will occur, profits fall, and the once promising idea is no longer needed in the marketplace. RELATED ( 2 ) wide and deep spectrum. It may also happen that a customer decides to buy from a particular retail format, and then buys from among the brands that the retail format stocks. The other option is to have limited product categories and a wide range in each one of them. A deep assortment—the opposite of a narrow assortment—of products means that a retailer carries a number of variations of a single product. A wide variety—the opposite of a narrow variety—of products means that a retailer carries a large number of different products. The various stores’ performance also reflects regional differences. Some retail stores may charge normal or list prices, while some may charge lower than list prices on a regular basis. Narrow & deep Few categories & large assortment in each. An assortment strategy concentrates on the product depth and breadth. One such store targeted towards the up market will stock premium brands in all categories, whereas the down-market store will stock popular or less premium brands. But location still remains important. deep assortment (delicatessen), a broad and shallow assortment (cafeteria) or a broad and deep assortment (large restaurant). The local population ethnic backgrounds, cultures and income levels are not factored in the store design or layout. Cash-and-carry wholesalers usually handle a limited line of fast-moving merchandise, selling to smaller retailers on a cash-only basis and not delivering goods. For example, if two or larger home product retailers operate in the same marketing area, smaller competitors will be at an extreme disadvantage. 4. (dated) Limited as to means; straitened; pinching. Found inside – Page 366For example , when Sears tried to become fashion - oriented , it found that ... Thus , a restaurant can offer a narrow and shallow assortment ( small lunch ... home delivery of groceries) may be able to extract a premium for its services, and extend its lifetime. In this kind of strategy, is very important to cooperate with the channel of distribution. Central Market also offers live music several nights a week. For instance, in India, Ebony Shopper’s Stop are such stores. Product categories in which this format is popular are footwear, clothing, furniture and furnishing. In push strategies, companies work together with the channels of distribution to stimulate customer sales. Serial position effect. proper way to measure product assortment is the width (narrow or wide) and depth (shallow or deep) of all product lines at a retail store (Lusch and Moon, 1984). A good selection of merchandise is key to attracting and keeping customers, no matter what type of products you sell. An assortment can range from wide and deep (department store) to narrow and shallow (convenience store). Joe V’s has fewer assortments compared to a traditional supermarket. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. E) shallow and narrow It carries about 9,000 items compared to 37,000 items in a traditional supermarket. Companies either need to have more leverage with the retailers or own some retail stores themselves to be able to know their customers better. Should the retail store concentrate on up strata, mid strata, or down strata shoppers? Narrow & shallow Few categories & limited assortment n each KGK-FMS. What is one of the hottest marketing strategies for ensuring success in the highly competitive grocery industry? (ex: home depot) • Variety: narrow to broad (at very low prices) • Assortment: limited and shallow Extreme value (ex: gift shops) • Variety: broad but inconsistent (specific brand name at cut prices) • Assortment: limited and shallow/inconsistent assortment Off-Price (factory outlets) VARIETY: number of unrelated products categories sold by the retailer (narrow vs broad) ASSORTMENT (within a product category): width: wide/limited, depth: shallow/deep Examples: Each of these product lines, in turn, consists of several sub-lines. Not intellectually deep; not penetrating deeply; simple; not wise or knowing. 11. Romanesque architecture is an architectural style of medieval Europe characterized by semi-circular arches. Narrow borders might lack the promise of larger spaces, but a little creativity can work wonders.

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